Anyone can launch a slick website, especially these days with the prevalence of AI-generated content. However, since you’ve found your way here, let me introduce myself. I’m Sam.
I’ve spent over two decades working in tech, building systems for major banks, governments, universities, and running my own digital agency. My tech journey began in the era of dial-up internet, and since then I’ve witnessed and navigated numerous technological shifts. But what genuinely motivates me is applying technology to real-world challenges faced by actual people.
This consultancy is intentionally personal. While I occasionally collaborate with a small, highly-skilled team, the majority of the work is directly done by me. That means you’ll always know who’s behind the solutions and who you can rely on.
My philosophy around technology is straightforward: it must serve people, not the other way around. My approach ensures that the solutions I implement are practical, easy to understand, and genuinely improve your day-to-day operations without adding complexity.
I’ve been fortunate enough to live and work across multiple countries, including the UK, Italy, Belgium, and Thailand. This international perspective informs my adaptable and culturally-aware working style. While Melbourne is now home, my global experience ensures I’m comfortable working across diverse contexts and industries.
If you’re looking for someone who will respect your business, genuinely listen, and deliver honest, no-nonsense advice—even if that means suggesting you don’t need my services right now—let’s have a conversation.
Sometimes with a small crew of trusted collaborators, but always focused on doing the work right and building long-term relationships.
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